Listings are the “Name of the Game!” The following is a synopsis of the latest episode of “Real Estate Made Crystal Clear” with our very own Dana Sparks. You can watch the video in its entirety below.
In the highly competitive real estate market, obtaining listings is crucial for long-term success. Whether you’re navigating a seller’s market or any other market, focusing on acquiring listings and assisting sellers in selling their homes should be a priority. If you’re wondering how to generate listings effectively, we’ve got you covered with three fun and straightforward tips shared by industry professionals. Let’s explore these strategies that can help you expand your listings and attract potential clients.
Tip #1: Neighbor Open House – A Golden Opportunity
Courtesy of Sean Delaney with Max Number One Realty Greater Atlanta, we bring you an exciting idea known as the Neighbor Open House. When hosting an open house for your listing, consider organizing an exclusive event for the neighbors. By inviting neighbors to explore the property, you create a sense of community and foster curiosity about the listing. Neighbors often compare their homes to those on the market, making this an excellent opportunity to offer a comparative market analysis and potentially secure additional listings within the neighborhood. Remember to have a sign-in sheet for registration, allowing you to follow up with interested individuals and offer your services.
Tip #2: Harness the Power of Video Tours
In today’s digital age, utilizing social media platforms and video content is essential. Take advantage of this by creating video tours of other listings and sharing them on various platforms like YouTube, Facebook, Instagram, and TikTok. Potential buyers love visual content, and by showcasing walkthroughs of homes for sale, you not only attract buyer interest but also capture the attention of potential sellers. A detailed video walkthrough provides an immersive experience, allowing viewers to envision themselves in the space. Be mindful of local regulations and seek written permission from the property owner or authorized agent before marketing a property that isn’t your own.
Tip #3: Showcase Success with Under Contract Signs
Sometimes, the simplest methods yield the best results. When you successfully secure a property under contract, don’t hesitate to place an “Under Contract” sign on the front yard. Surprisingly, this practice has become less common in recent years. By displaying the sign, you create visibility and curiosity among passersby, especially those who frequently drive past the property. The quick sale or the fact that the property is under contract can capture their attention and prompt them to reach out to you for assistance with their own real estate needs.
In conclusion, this blog post explored three easy and effective ways to generate listings as a real estate agent. The Neighbor Open House strategy allows you to engage with neighbors, potentially leading to more listings in the neighborhood. Video tours offer a captivating way to showcase properties, attracting both buyers and sellers. Lastly, utilizing “Under Contract” signs provides visibility and demonstrates your success in the market, inviting inquiries from interested sellers.
Watch the entire video for more information here:
