Purposeful Pricing: Mastering Market Strategy and Alignment.

This course for real estate agents covers the key strategies and tools needed to determine accurate and competitive listing prices to ensure success for the seller. Learn to analyze market data, understand pricing dynamics, and communicate effectively with clients to ensure their property is positioned for success.

Course Objectives:

1. Understand Market Pricing Strategies: Learn about diAerent market pricing strategies and how they impact the sale of a property for your client.

2. Analyze Market Data: Gain the skills to interpret market data and trends to set a competitive and realistic listing price.

3. Understand the Pricing Process: Break down the steps involved in establishing a listing price, from initial assessment to final determination, ensuring you can navigate each stage with confidence to ensure the best outcome for your seller.

4. Explain Key Pricing Terms: Become proficient in key pricing terminology and concepts, ensuring you can clearly explain these to clients and colleagues, fostering a more informed public.

5. Guide Clients While Setting Prices: Learn how to guide your clients through the pricing process while aligning their expectations with market realities. Understand the do’s and don’ts of discussing pricing and when to seek additional expertise.